https://thehill.com/opinion/-mellman-why-has-trump-remained-so-p…
With Donald Trump smacking down his Republican rivals in Iowa, it’s worth asking why a disgusting human being and incompetent former president, facing multiple indictments is faring so well in the Republican Party.
After the 2016 elections, I wrote a book chapter exploring his initial electoral appeal, which I argued arose from uniting three strands of conservatism—aversion to government, aversion to change and aversion to difference—along with the billionaire bounce, the view that a successful businessperson (which he was less of than he claimed) could fix the economy.
In my view, three factors taken together account for much of his continuing appeal—partisanship, the persistence of preexisting beliefs and (faux) authenticity.
Partisanship is a powerful drug, a core identity that organizes our thoughts and feelings in the political realm.
Trump was widely disliked by Republicans until it became clear he was a real contender for his party’s nomination.
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